It is also a testament to the innovation taking place at Microsoft, and the value our IP brings to the entire ecosystem.” “This is one of those win-win propositions in that it helps us serve iPhone users, and it helps Apple serve the needs of the enterprise. First, Microsoft News posted a Q&A with Terry Myerson, CVP, Microsoft Exchange discussing Microsoft's rationale behind the licensing agreement and the impact it would have on the iPhone and the overall mobile ecosystem. “More and more companies are turning to Exchange Server 2007 as the foundation for a reliable and secure communications platform,” said Myerson. Two other related communications came out on March 6th as well. It was Microsoft beat reporter and tech journalism legend Mary Jo Foley who first caught wind of this potential deal, and first reported on it in June 2007. This announcement was confirmation of negotiations that – according to media reports - had started nearly a year earlier. On that day, Apple announced – among many things - it had signed a deal with Microsoft to license Exchange ActiveSync for the iPhone, sharing that it would be featured in the iOS 2.0 release coming later that spring (June). TechCrunch even went so far as to say it would “bomb.” The general consensus on its business prospects didn’t change much over the coming months, as BlackBerry and Nokia continued to rule the mobile world.īut then something happened on March 6th, 2008. Many panned it as a slick toy with very little utility that was going to have a hard time finding a market.
With all the fanfare surrounding the "10th anniversary" of the iPhone, I was reminded of a “10th Anniversary” yet to come for the device that is perhaps just as significant.įor those too young to remember, or with short memories, the iPhone met with great skepticism if not downright criticism upon its initial release.
0 kommentar(er)
